Flight school spotlight: ETL Aviation

Fenster started as a fixed-wing pilot but found a passion for helicopters after curiosity and a bit of research led to a civilian helicopter certificate. “I like flying airplanes, but I love flying helicopters,” Fenster said. In fact, he loved it so much that after obtaining his add-on rating and CFI he bought the Schweizer 300CB Model 269C-1 from his instructor and started ETL Aviation in Lexington.

While a second Schweizer was recently purchased—an aircraft built for training which Fenster prefers for its stability and reliability—and the company’s first full-time instructor is set to be hired later this month, the operation has mainly been a one-man show since its inception.

But you wouldn’t know that from looking at ETL’s website, which is an expansive and educational resource for any potential helicopter student featuring glowing reviews from student success. “The website is your primary billboard,” said Fenster, who designed it knowing the questions he had when he was first researching helicopter training. Frequently asked questions about obtaining a helicopter rating and dozens of training resources are compiled so potential customers can learn as much as possible before setting up an in-person meeting at the school. And positive reviews left by students who have had success are the best advertisement. The social proof of previous success has “helped people get over the hurdle,” said Fenster. “They know we are going to provide what we claim to provide.”

Fenster has also published written materials after seeing a gap in in helicopter training resources. “One frustration for helicopter students is that much of the published study material is geared solely for airplanes, in particular when training for their instrument rating,” said Fenster. To address this issue, Fenster wrote The Helicopter Study Guide: A practical review for the checkride and also recently released IFR Study Guide: Checkride preparation for airplane and helicopter pilots.

As an instructor, Fenster focuses on treating students fairly and with respect. One example is approach autorotation instruction, one of the most nerve-wracking maneuvers in helicopter training. “We work them up to it slowly instead of aggressively,” said Fenster, who is concerned about the law of primacy if students are thrown into an unfamiliar situation designed to scare them. By taking it in minor steps he ensures the students are developing confidence without fear of the maneuver.

As a business owner, Fenster, who has an entrepreneurial background, focuses on getting students through the door and keeping aircraft in the sky. He keeps spare parts on hand to minimize the maintenance down time of the aircraft and utilizes a CRM (customer relationship management software) as a “method to follow up with all who show interest,” said Fenster, who notes it’s easier than trying to remember everyone who has expressed interest.

ETL Aviation was recognized by the AOPA’s Flight Training Experience Awards as a Distinguished Flight School in the southern region.