Guardian Jet, an aircraft brokerage and consulting firm known for dealing in Gulfstream, Falcon, Bombardier, and other large business jets, has launched a new division focusing on turboprops and light jets.
The company said the new division would handle aircraft such as the Embraer Phenom and Cessna Citation jets, as well as Pilatus PC–12, Daher TBM, and Beechcraft King Air turboprops.
Guardian said expanding its operations to include light jets and turboprops allows it to apply its market data and research to more than 150 aircraft models and improve service to aircraft owners and operators. The company also said it designed its new operation to provide the light jet and turboprop markets with a high level of “data-driven expertise” in aircraft valuation and other market factors that usually is reserved for transactions involving larger, more expensive aircraft.
Guardian’s move into new markets reflects the popularity of certain light jets and turboprops among individuals for personal use and with commercial charter, air taxi, and fractional operators. The expansion also suggests the company has reached a level of maturity that gives it certain advantages in annexing more market segments.
“We have always been intrigued by the light jet and turboprop markets,” said Michael “Doc” Dwyer, a managing partner. But focusing on large jets made more sense while establishing the company, founded in 2002. “We have a lot of overhead, and bigger airplanes have bigger commissions that allowed us to grow.”
Today, with Guardian’s sales, research, market analysis, and other departments staffed and running efficiently, it seemed like the right time to begin the expansion he has anticipated for years.
“We’ve been waiting to jump in,” Doc Dwyer said. “Now I have business excuses for going to Sun ‘n Fun and Oshkosh.”