An Embraer/Uber air taxi?

Though Embraer is a newcomer to the emerging world of electrically powered aircraft, its sees potential for growth in this area. The partnership is a project developed by the company’s Embraer Business Innovation Center in Melbourne, Florida. “We firmly believe we need to explore several new business concepts that may impact air transportation in the future. This is a unique opportunity to complement the air transport knowledge of a visionary and revolutionary ground transport company. On exercising this partnership, we will be developing new technologies, new products and new business models which could generate opportunities for Embraer in the future,” said Embraer CEO Paulo Cesar de Souza e Silva.

Embraer has yet to enter into the project’s design definition phase, has released no illustrations, and has not generated any mockups. Even so, Embraer’s Vice President for Corporate Innovation Antonio Campello sounded bullish, albeit vague, when he said that “Embraer’s leadership roles in commercial and business aviation were attained through the introduction of disruptive aircraft and services, and we are confident that our DNA will add value to new concepts in urban transportation as well.”