A CFI who had been on board the Cherokee talked to the student on the ground. The student had some interesting notions of the responsibilities and authority of the unicom operator. He believed the unicom operator was much like a tower air traffic controller who directs pilots to land on specific runways. The student didn't hear any position reports on the unicom frequency from aircraft that were in the pattern for Runway 14. He believed he had been directed to land on Runway 32 by the unicom operator, and by God that's what he was going to do.
The instructor made it clear to the student that the unicom provides airport advisories about wind speed and direction and the runway most favorable for those wind conditions. The unicom operator does not provide a clearance to land. This person is usually a desk clerk at the FBO who is scheduling airplanes, selling products, processing charges, and answering the phone in addition to providing airport advisories over the unicom frequency. Chances are the person isn't even a pilot.
In this case, the unicom operator had been too busy to pay attention to what runway pilots were using, and she simply saw from the wind instruments that the light crosswind was favoring Runway 32. She reported this to the student.
This was a valuable lesson for the student pilot. He learned that the unicom is not a control tower. He learned the importance of observing aircraft in the pattern, listening to their position reports, and visually determining the runway in use.
The traffic flow at nontowered airports functions well when pilots work together by observing what's going on in the traffic pattern, by listening to the common traffic advisory frequency for other aircraft reporting their positions, and by announcing their own positions as well. The unicom report is a place to start, but it must be supplemented with looking and listening when approaching a nontowered airport.
Richard Hiner is vice president of training for the AOPA Air Safety Foundation.