AOPA Online Native Advertising Campaign
Collaborate with AOPA to publish your company-provided advertising materials as a Native Advertising Campaign in AOPA Media channels in the format and for the duration specified below. Need help developing a campaign? AOPA Media can provide editorial support to bring your product/service to life through compelling storytelling and vibrant imagery/video.
Email us: [email protected]
Call Us: 301-695-2368
Exposure
A typical 30-day online Native Ad Campaign will run in the following channels and will result in more than 1 million impressions.
AOPA Pilot/Turbine or Flight Training
- Native ad/article in 1 print issue. 1/3 page or larger ad unit (30 days).
ePILOT
- Native ad/article summary—links to native article on AOPA.org (single placement; Friday launch)
AOPA.org
- Promo block with headline and image on homepage in “From Industry” section (1 week)
- Promo block on News & Media landing page (2 weeks)
- Full native online article with images/video on article page - tagged for up to 3 keywords (30 days)
Advertisers are encouraged to provide appropriate images and video content to accompany native articles. (See specifications on previous page). Advertiser bears responsibility for hosting any video provided.
All native ad placements will be labeled “From industry,” “Your Company created content,” and/or “Advertisement.”
Rates
Increase your exposure and the effectiveness of your campaign by adding a full- or partial-page print component in either AOPA PILOT, Turbine Edition, or Flight Training magazines. Cost-effective negotiated print rates apply to the publication, frequency, size, and placement of the print component.
Rate and Service Options
AOPA reserves the right to accept/decline or edit company-provided content at its discretion.
Net Rate
Rate card pricing for a current advertiser is net $4,500 per 30-day online native ad campaign or $5,000 for materials developed by AOPA Media. Advertisers are encouraged to provide new, fresh ads/articles. We offer discounts for multiple campaigns.
Specifications
MATERIAL SPECIFICATIONS
- Print native ad/article - 1/3 pg or larger (see PILOT ad specs)
- Digital native ad/article—up to 500 words (Word.doc)
- Up to 3 sentences introduction-summary
- Up to 3 images (1080 x 1920 and 3200 x 1800px, 72 dpi)
- Embed code; associated URL
- Video (Vimeo/YouTube links) (video hosting remains advertiser responsibility)
- Up to 3 topics selected for keyword tagging from AOPA Controlled Vocabulary list
- Video length <60 seconds
Statistics
AOPA EPILOT NATIVE CAMPAIGN KICK-OFF
- 214,000 ePilot subscribers
- 67,200 Emails seen by readers
- 43% open rate
AOPA.ORG SPONSORED CONTENT
- 780,100 Pilots see article on AOPA Homepage and News Pages
- 4,290 Number of pilots who read your entire article
- 0.55% CTR
AOPA PILOT INTEGRATED DISPLAY AD
- 462,000 Pilots and enthusiasts reached worldwide
- 43,500 Readers who plan to purchase a New Certified Aircraft withing 24 months—17%
- 364,500 Number of pilots who prefer print and digital versions—62%
FB/INSTAGRAM LEAD GEN GUEST POSTS
- 25,000 Pilots reached through Facebook and Twitter
- 575 reactions from likes to Wow
- 400 People who clicked, commented, shared and retweeted your post
AUDIENCE
- 1,477,000 Pilots and enthusiasts exposed to you 30-day campaign through AOPA Media