It’s a bright, breezy day at the seaplane base in Lakeland, Florida, the second day of the 2013 annual Sun ’n Fun International Fly-In and Expo. The winds are a little strong—gusting to 20 mph—but the crowds are gathering for the events. There will be grapefruit bomb drops from the aircraft, and spot landing and takeoff contests.
The hot dogs and hamburgers are grilling and the charcoal scent wafts over the crowd of about 200. With lemonades in hand, spectators mill around the aircraft, and the announcer starts up his spiel, describing incoming seaplanes and what the day has in store.
It’s bucolic, charming, and quiet except for the occasional roar of a seaplane taxiing off the field or taking off on the water—a lovely day to be watching airplanes by the shore. But over on the display line, one man is sweaty and all worked up. He is climbing like a monkey over a massive AirCam on floats. He’s rigging camera equipment, trying to attach microphones and miniature cameras. He’s in the seat, on the rigging, hanging over the props. All around him are black-shirted people scurrying to do his bidding. Those black shirts are emblazoned with “The Aviators” and this whirling dervish of a man is Anthony Nalli, executive producer and director of his brainchild television series about aviation.
Now entering its fourth season, The Aviators has quietly but firmly gained a footing in the world of public broadcast TV. It claims more than 10 million viewers in the United States alone, and has fans worldwide. It’s not the type of program you can turn your TV to at 8 p.m. on a Wednesday. Like most public television series, it’s broadcast at the discretion of local PBS stations. But you can download it on iTunes and Amazon and through a Hulu subscription—and Nalli and crew actively promote the show.
“I’m not one to dip my toe into something,” the 46-year-old American-born Canadian says. “I’m going to promote the living hell out of it. For example, we sent an email blast on June 1, 2010, before our debut and told fans to send emails helping promote the show. At 2 a.m. our email went out; at 6:30 a.m. PBS said, What have you done? Call off the fans!”
So is Nalli a veteran TV mogul? Or an aviation expert? Nope. He’s a computer guy who admits he’s spent his life in front of the TV and who his pilot certificate in 2004. “I love TV,” Nalli says. “I am a student of TV. I’ve been a paramedic, a tech guy, a pilot. While I studied all of those things, I’d have the TV on. I’d love to tell you I have a long and storied history in television, but television is a business like anything else. In order to make a go of it, you have to be good at it—and have a passion for it.”
Nalli helped John Lovelace of Wings Over Canada, the documentary television show produced in Canada, coordinate a taping of a segment on an EAA Young Eagles event. Lovelace told him that getting the segment done would cost $5,000. Nalli asked and found the money. Lovelace told him, “Anthony, you’re a natural.” Later, Nalli turned to his wife, Lisa, and said he could do a TV show about aviation.
“My wife saw it cooking in my eyes. When I decide to do something, that’s it. But of course you need money. I fed it like a screaming baby, investing everything we had. Four years later we’re farther than even I thought it could be.”
Nalli named his production company FourPoints because aviation affords people the opportunities to “fly anywhere,” he said. “Of course, that was before I knew about a hotel chain with the same name,” he quips. He has a sales office on the field at Oshkosh’s Wittman Field and post-production work is done at a studio in Brampton, Ontario.
Of the first shoot of the first show—an interview with aerobatic pilot Julie Clark—Nalli says, “She was great, but, boy, were we rough.” In fact, Nalli downplays any claim to expertise; it’s his passion that fuels his show. “I don’t fancy myself a cameraman. We have people who have cameras embedded—their eye connects to their brain. They just see things that way. It’s gorgeous what they see.”
Sky King Arizona rancher Schuyler King flies a Cessna 310D (later a Cessna 310B) called “Songbird” capturing bad guys and rescuing lost hikers, The series first began as a radio show and ran on television from 1951 until 1959.
Baa Baa Black Sheep World War II Marine Corps aviator Pappy Boyington and his Black Sheep Squadron were the subjects in this series that aired in 1976 through 1978.
Wings Two brothers ran a two-aircraft airline—Sandpiper Air—at fictional Tom Nevers Field (Nantucket, Massachusetts) in a series than ran from 1990 until 1997.
Flying Wild Alaska The Tweto family of Unalakleet, Alaska, starred in this reality show about their airline from 2011 through 2012.
Ice Pilot A reality series based on aircraft flying in Yellowknife, Canada, which began in 2009 and is filming now for another season.
Recognizing the coming trend of streaming video and the ability of the medium to so powerfully engage members, AOPA last year launched its weekly webcast, AOPA Live This Week, a video compilation of general aviation news, feature, and aspirational stories. Hosted by AOPA Senior Vice President of Media and Editor in Chief Tom Haines, the show has gained a remarkable following in a short amount of time.
“The web is the way of the future. It’s hard to imagine a future of video journalism that isn’t via the Web,” Haines said. “I projected that if after a year we had a regular audience of 20,000, we’d be OK. We regularly exceed that.” AOPA Live This Week often boasts 50,000 views. Its six-week average is 30,000 per show.
ALTW producers Warren Morningstar and Paul Harrop are the crew that makes it happen. Morningstar is the show’s executive producer and has an extensive background in television production. An instrument-rated multiengine commercial pilot, Morningstar started in radio at age 15. He built a TV studio in his high school. A graduate of the University of Utah, Morningstar joined the foreign service and reported for the United States Information Agency all over the world. Harrop, too, has an impressive résumé. The 29-year-old Oklahoma native was an on-air storm chaser for the ABC station in Oklahoma City. He is a flight student.
ALTW is an extension of AOPA Media’s other channels. AOPA Media started producing videos in 2005 to accompany stories in the magazines. Videos connect “members where they are,” a mantra the association takes seriously, Haines says. “Videos bring aviation to you. They help us tell stories, educate, and inform, meeting you where you are.” In other words, on your computer or other electronic device.
It was AOPA President Craig Fuller who proposed a greater focus on video. With a contribution from an anonymous donor, the association was able to purchase the equipment needed to produce the weekly Web-based program. Posted online each Thursday afternoon Eastern time on its “three-screen strategy”—desktop, mobile device, set top—ALTW features the most up-to-date general aviation news, pilot profiles and aircraft reports, and AOPA advocacy and issue stories. It is, in fact, a magazine on the screen.
The program recently celebrated its one-year anniversary and Haines estimates the small production team has produced more than 60 shows (segments often are produced daily during aviation events such as Sun ‘n Fun, AirVenture, and Summit).
Haines credits Morningstar’s editorial strategy and high production standards as reasons the show is so well received.
“My editorial strategy is to use the medium for what it does best—to convey emotion and allow the audience to vicariously participate,” Morningstar said. “We want to show you—not just have a talking head tell you. We want to inspire you.
“We’re different from The Aviators in that most of our stories are quick turn. We want to be timely. You’ll see our videos from Oshkosh or Summit the same week they are shot.”
Taping the weekly show was at first very labor-intensive, but the three-man team has reduced the workload with their experience.
“It’s great fun and very rewarding,” Haines said. “I’ve been surprised when members come up and tell me they appreciate our advocacy stories. It tells me video is a good way to communicate the work AOPA is doing on issues that matter to general aviation.”
“I love the feedback we get from members about AOPA Live,” says Harrop. “We’ve started from scratch and grown a loyal audience. People tell us they make the show a part of their week. As a content producer, there’s no higher compliment.” —JSW
Season one opened with hosts Nalli, Kurtis Arnold, Sara Rependa, Jeff Lewis, and Raeleen Ranger, all pilots. In season two country music singer George Canyon appeared as a host. “We filmed a segment with him in season two telling the inspirational story of how he became a pilot despite diabetes. He had an interest in hosting other segments, and since he was so great on camera we made him a host. Unfortunately it was impossible to line up our shooting schedule with his tour schedule, so the one segment was all there ever was,” says Nalli.
Cory Johnson has been writing and editing the show nearly since its start and Devin Lund is the chief videographer. For season four, Nalli and Arnold are joined by Joe Ellis—also known as Joe.e—a former airline pilot turned singer. Ellis is a performing musician and the ambassador for Sennheiser’s “Live Your Dream” program; that’s him singing on the Sennheiser promo.
In season two the company features a Cessna P210, which they have been refurbishing in a manner similar to AOPA’s sweepstakes projects. The aircraft, however, is not used in any other way for the show. It is, Nalli says “my personal ride.”
Nalli estimates it costs about $6,000 per produced minute. “We do a season of TV for what a segment of TV costs in Hollywood,” he says. The show has sponsors—including AOPA—which provide assistance from advice to products to monetary contributions.
Segment topics range anywhere from classic pilot reports to pilot profiles. Nalli hosted a segment on simulators called “How to Land an Airliner.” They’ve flown with the Blue Angels, the Los Angeles Police Department aviation unit, and followed singer Vince Neil of Motley Crue through his first flight lessons.
“I’m conducting the interview and thinking to myself, Holy smokes, I’m having a conversation about flying with a guy whose songs I was playing in my basement band when I was a kid! Great cool factor,” Nalli says. The segment on Neil was a fan favorite, and Nalli and he are currently working on another project. “I can’t say too much more about that just yet,” Nalli hints.
FourPoints wrapped up filming season four this past April right after Sun ’n Fun. It premieres on September 16 on PBS and on iTunes September 17. The episodes include looks at the FLS Microjet, F–4U Corsair, Huey helicopter, and Beaver floatplane; profiles of aerobatic pilot Sean Tucker; Stearman showman John Mohr; and Air Boss Wayne Boggs (who also is in a separate series); testing an ILS in a CRJ-200, a search and rescue with the Civil Air Patrol; and soaring in a motorglider.
The episodes planned at the Sun ’n Fun seaplane base and later that day on the Sun ’n Fun grounds illustrate the challenges of filming an aviation program. As Nalli rigged cameras on the AirCam on floats, Ellis attended the pilot briefing on the grapefruit bomb drop. But the winds kept the seaplane off the water and Ellis didn’t drop his bombs. Later in the day the crew followed Team AeroDynamix to the field and prepared for a twilight formation flight. But seconds before the team made it to the runway, an accident closed the airport. The filming was postponed.
Despite the challenges, Nalli’s passion drives him forward.“We’re trying to show aviation in an interesting way,” says Nalli. “We are making pilots. I’ve had people tell me your show has given me the push. We’re spreading aviation.”